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Alignment

Great brands market from
the inside out.

How many front-line troops would become more engaged if they had a better grasp on why their company exists, what purpose it serves and where it is heading as opposed to hearing nothing other than a focus on monthly sales quotas?

Most organizations talk culture, but few recognize it as a key driver, both financially and intangibly. Culture isn’t a rainy day project or a company picnic – it’s the heart and soul of your brand. So the message that resonates with your customers in your external marketing (name, logo, signs, website, radio/TV ads, or billboards) – better be experienced when they arrive at your website or storefront to do business.

The process of aligning your promise is a fundamental component of your marketing campaign’s success. On-message consistency through your visuals, ads and words on your website must be seamlessly married to an employee’s understanding for how to live your brand’s promise from the inside out.

Is your brand story being told by employees and customers in a consistent seamless fashion, accurately describing what your company is all about and what distinguishes it is from your competitors?