Great marketing only works from the inside out.
In other words, no amount of clever ads, killer websites or fancy brochures can save a bad business.
That being said, once you have discovered your story and start to tell it effectively, the rubber only ever hits the road when your company begins to live your story.
Imagine, if every person in your company is telling and living the same compelling story? And doing so in a fashion that delights and enchants your customers in a way that has them coming back for more.
Whether your company can reap the benefits of this approach has nothing to do with the type of product or service you sell.
It has to do with you.
The Seamless Brand process only works for those CEO’s willing to let their organization stand for something other than the standard “features, advantages and benefits” of their product or service.
To be blunt, even the most kick ass branding strategy on the planet will only ever take you so far without relentless, ruthless execution. In that respect, if your “story” isn’t fully embraced and acted upon from the CEO office to the shop floor, you run the risk of squandering even more time, money and energy on marketing tactics that will never work to their full potential.
But, if you have the courage and commitment to live a story that is uniquely yours, one that you believe in, then by all means pull the trigger and let’s get started.