digital

marketing

Every client story, campaign or event needs an online strategy to attract targeted awareness, clicks and conversions.

Here is how we deliver in terms of planning, implementation and tracking as part of an integrated results-driven digital marketing process.

WordPress® dominates the CMS market, powering over 42% of all websites. More than 409 million people view about 20 billion pages on WordPress® every month.  There are plugins for almost any functionality, with the ability to custom code as required. Also, as an Open Source there are no licensing fees.

Conversion Strategy vs. SEO

There’s always a fine balance between structuring a website for search engine visibility and engaging real humans. SEO is about people finding you, and the messaging/conversion strategy is about getting them to stay.

We go beyond the mobile-first approach, we take a message-first approach. We don’t apply a quick auto-resizing and dynamic scaling. We create an engaging experience for each device by leveraging their unique capabilities.

Digital Marketing

Digital Marketing

Websites

Digital Marketing

Digital Marketing

Online

Paid Ad

Campaigns

Connect with customers actively searching for your products or services on Google®. Drive qualified traffic and increase conversions with targeted search and display ads.

Reach your ideal audience on social media with visually compelling ads. Utilize precise targeting to build brand awareness and drive engagement among potential customers.

Our Approach

We take a data-driven approach to budget allocation, with no minimum spend requirements for paid search or social. We collaborate with you to optimize your budget across platforms, continuously monitoring performance and adjusting spend to maximize ROI.

We help clients manage schedules, develop and implement social strategy, tactics and develop content – but the client must remain in the driver’s seat by participating and collaborating with our team to elevate engagement.

The story you live as a team, is the story you tell. From the outside looking in – when a customer or potential employee smells authenticity and understands what you believe as a business, they are more likely to become part of your community.

Creative Assets

From strategy, copywriting, custom graphics to high-impact videos designed to cut through the noise, we deliver content (to complement a client’s front line content) to help clients build like-minded communities and achieve targeted results.

Digital Marketing

Digital Marketing

Social Media Collaboration

Digital Marketing

Digital Marketing

E-Commerce

In addition to the user experience. The key to selling products online is understanding which platform to use, how to process payments, how to ship products, the risks of fraud, and knowing if an online store is working correctly – or if users are experiencing issues during checkout.

Why we build on the WooCommerce® Platform

WooCommerce® is the official e-commerce companion and platform for WordPress®. It has been around for almost as long as WordPress®, has extensive integration support, and can be customized for almost anything.

There are many options for how your e-commerce website can take payments online. From Stripe®, Chase®, Square®, Moneris® to name a few. We integrate the best option based on what you’re selling and help you get it set up and connected with your bank.

Sometimes we like to avoid the “They make a plugin for everything” kind of approach. There are times when it’s more effective to build our own plugin if it will take 5 plugins to get the same result.

Progressive Web Apps (PWA)

PWAs allow your website or e-commerce store to be installed on a device like a standalone App. They’re a great option if your website is a business tool, as they offer more benefits than a standard mobile website with push notifications, offline capabilities, and better performance and security.

We don’t just hand the keys off to a WordPress® website without thinking about how each customer needs to use it. We tailor the back end, build tools and processes to accomplish what each client needs – and provide training, manuals and support.

Digital Marketing

Digital Marketing

Custom Applications

Digital Marketing

Digital Marketing

Proactive Support

Tech isn’t a beast you launch and forget. It’s always evolving, being attacked by bots or prone to performance issues. Like every great F1 Team behind the scenes, when we build something, we make sure it’s race-ready.

We use AI for SEO automations, performance monitoring, and security. But it’s not just about using AI tools; we also consider how AI and AI search engines find and crawl your website- and how they interpret the content.

Google Analytics®

The gold standard in website tracking and data, we integrate everything that we build with Google Analytics® and/or Google Tag Manager®.

Passing Core Web is often the biggest goal in website performance, but it can also be a blind spot if that is your only focus. So we utilize caching plugins, photo optimization, content delivery networks and performance testing tools to ensure the best performance from your site.

We provide monthly performance reporting to verify website optimization and updates in real-world performance environments.

If set up correctly, almost anything is trackable. Click-to-calls and other events such as add-to-cart, newsletter sign-ups, call-to-action form completions and everything in-between are captured and recorded.

We create any required back-end user manuals so clients can update any high priority and website needs.

We auto monitor client websites in 5 minute intervals getting email notifications if there’s an issue with any site so we can address the issue. We also track the uptime history of all client websites.

Where and how your website is hosted is important. The most amazing website with the best user experiences mean nothing if it loads slowly and is constantly crashing. We only host websites that we build/manage.

Pick up the phone,

& let’s discover

YOUR story.

In a world of extreme clutter, you need more than great creative.

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