our
approach
Great brands are willing to dig deep to uncover their diamond.
Our Approach
Our Approach
Culture:
the pulse of a story’s authenticity.
Great marketing only works from the inside > out.
In other words, no amount of clever ads, killer websites or fancy brochures can save a bad business. That being said, once you’ve discovered your story (one that matters to you, your employees and your customers) it becomes your North Star.
Picture in your mind, every person in your company telling and living the same compelling story? And doing so in a fashion that delights and enchants your customers in a way that has them telling their friends, and coming back for more.
Why you exist, and how you live your story – matters more than what you do.
There is no single formula for a marketing strategy, but start down the wrong path and you’re doomed.
Together we question, poke and prod in search of the unvarnished truth about your company or organization, clarify your aspirations and your ability as a team to live your brand’s story.
Think about it for one minute.
Why do most overhyped promises, teams or companies ultimately fail? Because they sound and smell like everyone else in their category – and they whimper when it comes to consistently delivering something that matters in the mind of your customer.
When your organization or company has a powerful story to tell – the copycats cease to exist.
Our Approach
Our Approach
Clarity
before
Creative
Our Approach
Our Approach
No potential to
offend?
Good luck trying to
persuade.
Most traditional marketing usually gets punted by the brain because the message is limp.
This morning, you may have glanced at a highway billboard or watched a video trumpeting “quality, service, selection – with a friendly and knowledgeable staff”. But Aside from hoovering your hard earned cash – the marketing churn does nothing but yawn in the mind of your customers.
Your choice is clear. Keep humming a campaign of oh-so quaint gospel songs that have long since been tuned out. OR, start singing with some gravel in your guts (and a little spit in your eye) – and stop worrying about the people you might offend along the way.
The person you most want to reach is dying to hear something that actually registers on their personal “give-a-shit-a-meter”? If you’ve got something worthwhile to say – we’ll help you get heard.
The power of a compelling story is a crucial aspect of brand building.
The Seamless Brand Playbook™ is designed to extract core ideas and concepts that will determine and shape the multiplying power effects of story, and the role it plays in elevating your differentiation as a brand.
Anyone can serve a cup of coffee, start an airline or haul junk – but few can harness the horsepower of a great “story”.
Whether we’re talking organizations or individuals such like Starbucks, Southwest Airlines or 1-800-Got-Junk, here are at least five common characteristics “Brands of Distinction” share:
- They appeal to “emotion” first, reason second.
- They inspire unusually high levels of loyalty.
- They communicate “personality” in a nano-second.
- They act as a magnet not a megaphone.
- They dramatically outperform competitors.
It’s achieved through a story that cuts through the noise, and is only superseded by the experience you deliver.
The one your business was born to tell.
Our Approach
Our Approach
Position yourself as
a Brand of
Distinction
Our Approach
Our Approach
A partnership of
Experience
We partner with business teams from a variety of categories, each trying to plant their ‘sword in the stone’ and create something remarkable.
Those we work with are on a parallel journey, focused on accelerating capacity and growth from the inside out.
At Seamless Brand Marketing we begin the process with individual homework, research on our end, and a collaborative face-to-face discovery session where we begin to unpeel the layers of your story.
How you tell your story must be aligned with how you live it – and that hinges on your desire and ability to create the right environment for your culture and beliefs to serve as filters to drive both experience and story.